The Aeroplan saga shows no sign of fatigue. Quite the opposite, as the loyalty program signed an agreement with Canadian holiday airline Air Transat. The agreement will take effect on July 2020.
Aeroplan members will be able to use their miles on flights and holiday packages to some 60 destinations. Redemptions will be available for holiday packages in the Caribbeans but also for flights to Europe.
It will be interesting to see what kind of fees and charges will be applied. This is a significant addition as it aligns with the loyalty program's new strategy. If done properly, this can seriously hurt Air Canada's new loyalty scheme.
Aeroplan travel coalition
Aeroplan is aiming at creating an actual travel coalition. In the same fashion as Air Miles' coalition loyalty program.
It's added Porter Airlines. The agreement was signed last week on August 3rd. Not a big network, granted. But I believe this will be part of a bigger travel coalition.
it's been reported that Aimia (Aeroplan's owner) is in talks with oneworld alliance. Oneworld includes carriers such as American Airlines, British Airways, Iberia, Qatar Airways and Cathay Pacific. Via British Airways Executive Club, Canadians can access some great reward flights such as touring Asia with Japan Airlines and Cathay Pacific, or experience Qatar Airways' Business Class product.
That is a witness to Aeroplan plans beyond July 2020. It will not be a Star Alliance member, although it may sign agreements with individual Star Alliance airlines. Let's see what comes out from its negotiations with oneworld and probably other players in Canada and across the world.
What do you think about this recent move?